When a IT professional in Bangalore want to buy a pair of glasses,she came across
online www.optickart.in .she had his prescription but one piece of information
-axis is missing
She went to the retail store with the old sunglasses to get this piece of information
but the retailer declined to provide the measurement .The customer infact has brought
the eyeglasses in his previous purchase from this retailer .
This shows how heated the competition has become between the online and offline
retailers channels .To overcome this, Online retailers like OpticKart tending to expand retail stores to major cities in sout India in the next few years .The customers can come to the retail outlets , try eyeglasses or sunglasses
,they can order in the store or come back and order online .Optometerist at the store will examine the eyes and provide the prescription .Required lens specification will be machined in the backend and will be couriered to the customer There will be no price difference between the in store and online order.
The frame costs were marked up heavily since group of Businesses controlled most of the eyeglasses frames market.Frames can today be brought online with 1/3 of the price that can brought in store .This is exactly what online stores like OpticKart would like to tap in to.
Also Many online eyeglasses stores like OpticKart gives away a pair to non profit groups
serving he poor in rural parts of south India.
with 98% of the eyewear sales still offline .it looks like there is plenty of room for
growth for online retail of eyeglasses.
No comments:
Post a Comment