Sunday, 15 June 2014

OpticKart.in --The Smartest way to buy glasses online!


OpticKart.in is one of the leading online eyeglasses stores! With minimal operational costs we can offer our customers a large variety of complete eyeglasses and sunglasses with the best prices on the web and with a savings up to 75% compared to traditional retail stores.

We are so confident about our low prices that we even provide you with a "lowest price guarantee"! If you find our products with lower prices elsewhere

How can we do this? It's simple. We hardly have any overhead and we don't have to deal with any middle men and we directly procure from the manufacturers and country dealers! With our in-house labaratory and  in-house inventory of frames, we can guarantee our customers high-quality, yet affordable, prescription eyeglasses. We pay less. You pay less. It's a win-win situation!Top quality eyeglasses!

We never compromise on quality at OpticKart.in! As one of the leading online eyeglasses store, we supply our customers only with quality lenses. Every pair of lenses is tested in VD Approach (Methodology designed by our Quality Experts) process prior to shipment. If they do not meet OUR standards – they are not shipped.You'll be satisfied - That's a promise!

Your vision is our business and our goal is to send you a great pair of glasses that you'll be satisfied with! All eyeglasses from Optickart.in come with our 100% satisfaction guarantee. If, for any reason, you're not satisfied with your prescription glasses, you can return them for 100% store credit or a new pair of glasses! We guarantee that you'll receive a high quality pair of glasses made to fit your individual prescription - that's our promise to you!

To view our shipping and return policy in full, please visit our terms and conditions.
Professional and friendly service!

Our customers always come first at Optickart.in and our optical experts can help answer any questions you have! It's our mission to provide our customers not only with the best custom-made prescription glasses at reasonable prices but also in the fastest time period possible and with the highest quality of service. We will do everything to make you happy and 100% satisfied.

When you shop for eyeglasses online at OpticKart.in, trust that you'll receive high quality prescription glasses and lenses at affordable prices with an easy ordering process - all done from the comfort of your home! We pride ourselves on bringing you affordable glasses with professional and friendly service but don't take our word for it, read what our customers think about us!


Wednesday, 4 June 2014

Eyeglass start up OpticKart sets Sight on Online Growth


When a IT professional in Bangalore want to buy a pair of glasses,she came across
 online www.optickart.in .she had his prescription but one piece of information
-axis is missing

She went to the retail store with the old sunglasses to get this piece of information
but the retailer declined to provide the measurement .The customer infact has brought
the eyeglasses in his previous purchase from this retailer .

This shows how heated the competition has become between the online and offline
retailers channels .To overcome this, Online retailers like OpticKart tending to expand retail stores to major cities in sout India in the next few years .The customers can come to the retail outlets , try eyeglasses or sunglasses
,they can order in the store or come back and order online .Optometerist at the store will examine the eyes and provide the prescription .Required lens specification will be machined in the backend and will be couriered to the customer There will be no price difference between the in store and online order.

The frame costs were marked up heavily since  group of Businesses controlled most of the eyeglasses frames market.Frames can today be brought online with 1/3 of the price that can brought in store .This is exactly what online stores like OpticKart would like to tap in to.

Also Many online eyeglasses stores like OpticKart gives away a pair to non profit groups
serving he poor in rural parts of south India.

with 98% of the eyewear sales still offline .it looks like there is plenty of room for
growth for online retail of eyeglasses.





Wednesday, 9 April 2014

Fashion Rides on --Optickart is only a Catalyst


Outpace the trends with a sheer show of sharp edged style.Designed with a 

Now ,Then and Next



A look back,A look ahead.Signature Optickart designs straight from our Indian skilled artisans,updated and refined by the most modern manufacturing,unmistakable style at its best

See the past present and future come together before your eyes



Thursday, 3 April 2014

Fastrack -Made in India Style

Fastrack is a renowed Brand with unique blend of luxury heritage and fashion authority.Established in 1990's its iconic Made in India style has become synonymous with elegance,style,sophistication,desirability
and affordability

Made in India is an integral part of Fastrack and just not a slogan.It is a cultural approach that is ingredient in Tatas Brands from Jamshidji's days.Affordable luxury to the Indian consumers is the main motto in the creation of this Brand which in a span of a decade has become one of the India's most
desirable luxury Brands.

Fastrack Brand is an immense source of pride for every Indian and we at optickart equally feel pride on being associated with this Brand for nearly 10 years.When we first started our outlet in a small town in A.P ,we had to sell this as a sub Brand of Titan and even we go the extent of saying it is Tata's product just
ensure that the customer develops more trust on this Brand .

 Today the scenario is entirely different ,Fastrack is an unique and trusted Brand on its own
and I am sure many of the consumer does not know it belongs to the porfolio of Indias most respected Business Family --'The Tatas'

My father says 'being associated with a credible person makes you credible as well.This has been very true in our real Business experience as well .Having associated with fastrack for many years we have understood what is trust,how to be relevant to changing generations and consumer trends.

Today our retail outlets in different parts of south India under different Brands have earned high credibility and trust in the areas they operate it and we personally feel greatly indebted to the
Fastrack Brand


Visit www.optickart.in --our online retail Arm 

Saturday, 4 January 2014

JACKIE SHROFF FAVOURITES -RAYBAN AND GANDHIAN FRAMES


 In a recent interview Jackie Shroff has revealed that his all time favorite Brand is Rayban.As
revealed by him he not only wears sunglasses to make a style statement but also to protect his eyes
from heat,dust and flashes of the photographs at the parties

  When asked about Indian eyewear Brands he feels that many of indian brands lack in finish but
he likes the made in indian Gandhian shaped frames

Jackie Shroff seems to be very cost conscious as he says he does not want to spend more than
Rs 6000 for a single pair of sunglasses.Well if this is the case then Jackie would have limited
choice selection in Rayban.Selling prices of majority of Rayban Sunglasses is above Rs 6000

Jackie often visits optical shops in Bandra and also picks his shades from the airports in Delhi,
mumbai and Bangalore.He currently carries multiple shades and he is very possessive about few of them.
His strong preference is for wayfarer sunglasses.Even among wayfarers he prefers light weight shades
as they should not be heavy on nose and their width should be minimal

Finally ,though he upgrades his trends in the newest fashion trends,he does not like actresses
wearing shades as they hide beautiful eyes.He thinks eyes are the most beautiful feature of a
woman.